The Case

A Capacity Building Course for Achieving Impact and Innovation from Social Sciences, Humanities, and the Arts

It is becoming imperative for science to achieve impact and innovation in general. Additionally, universities and public research institutions are also requested by funders to transfer knowledge that is generated in their Social Sciences, Humanities, and the Arts (SSHA) units into society and economy. Buzzwords like “social innovation”, “impact investing”, and “social entrepreneurship” are added to this concert of requests.

While at many universities across Europe this kind of knowledge transfer already takes place, it is sometimes not recognized. it just happens – sometimes incidentally. Beyond that, transfer offices oftentimes lack a systematic approach to identify and manage impactful SSHA cases and to exploit the tremendous opportunities for start ups and female entrepreneurship inherent in SSHA.

We therefore developed „The Case“. A course concept in order to provide vital knowledge about SSHA-transfer and impact, including appropriate methodologies. “The Case” is about application-oriented learning: you will be able to utilize acquired knowledge instantly by working on a specific real-world case from your university or institute.

What does it aim for?

„The Case“ is about creating awareness for impact opportunities from SSHA and how to explore them. It aims for capacity building of Knowledge Transfer Officers, Scouts, as well as Scholars, who are the source of impact-creating knowledge. Together, we work on a case and create “The Case” – it’s in-situ-learning featuring a project-clinic approach, focussed on SSHA. Central learnings are:

  • Concepts of transfer, innovation impact: how to turn them to account
  • Impact goals: how to pick and choose them
  • Pathways to impact: how to shape and tackle them
  • Evaluation of impact: how to capture success

„The Case“ puts your project upfront and enables you to systematically and successfully support SSHA researchers on their way to achieving impact. “The Case” is a “get going with your best project and use it as a champion-approach”. Understanding impact at a project level is the most important prerequisite for laying the foundation for a successful impact ecosystem in your university.

How does it work?

„The Case“ is a four days interactive working concept (6 h/day). It addresses KTOs, TTOs, Scouts, Business Developers.


_ Phase I: awareness and demand (Day 1)

Day 1

  • Basic concepts: transfer, impact, innovation
  • SSHA transfer worldwide: activities and networks
  • Good practice: case-based lessons learned
  • Tools and methods: introduction to methodologies (e.g. identifying cases, market launch toolbox)
  • Core: development of a case. Interactive KT³-approach

_Phase II: processing of phase I (Day 1) and preparation of phase III (Days 2 and 3): three months.

_Phase III: application and progression (Days 2 and 3)

Day 2

  • Presentation and reflection: results of preparational phase
  • Options for achieving impact from SSHA: beyond start ups, licensing, business models, social enterprise, franchises, services and consultancy as potential pathways to impact.
  • Interactive Impact Café: developing an impact strategy for the case
  • Setting the course: evaluation of transfer options for the case

Day 3

  • Impact insights: Social Innovation, Impact Investing, Social Entrepreneurship, Sustainable Development Goals, Crowdfunding, Societal Impact, Indicators
  • Navigating the ship: defining the route to impact – and when to stop it
  • Involving government: local, regional, national and international.
  • Putting things together in a business plan
  • Organizing support: measures to impactful support of SSHA transfer.
  • Developing a narrative: telling a story about the case to target groups and stakeholders.

Phase IV: outlook (Day 4)

Day 4

  • Visit at another university/research institution for exchanging knowledge and experiences about SSHA knowledge transfer and impact.
  • The role the institution itself plays in building and anchoring itself at the centre of an ecosystem so that its own projects can benefit will be a key part.
  • Selection of this visit is based on the interest of attendees.

What are your take aways?

„The Case“ results in a developed case. You will have learned about appropriate and relevant methodologies and how to use them. By the end of the course you are capable of managing SSHA transfer and impact cases on your own.

What do you have to bring along?

  • Being open minded and interested in SSHA transfer and impact
  • A real case: knowledge generated at your university in the field of SSHA that has a good chance of being effectively transferred. Particularly suitable are cases which do not initially involve high development costs (e.g. consulting or service offerings) or that do not require particularly specialised contextual knowledge. It is really important that the participants bring a case which has got good potential and has momentum independent of the ecosystem it finds itself within. It is requested to send a list of potential cases in advance we will then jointly select for “The Case”.

Who should register?

KTO, TTOs, Scouts, Business Developers.

And who will take care of you?

Dr Mark Mann

Mark Mann OÜ was founded in 2021 to provide strategic innovation services to technology transfer offices, corporations and institutions wishing to expand and diversify their impact offering. Its founder, Dr Mark Mann, developed a reputation for being a leader in the field whilst working at the University of Oxford, where he:

  • Created 13 spinouts across the breadth of Oxford University’s research portfolio.
  • Created Oxford’s first spinout in Silicon Valley. The spinout’s already been sold, justifying the approach taken.
  • Vastly accelerated Oxford’s Humanities and Social Sciences pipeline by developing new template spinout models.
  • Developed templates for Oxford’s new social venture spinouts.
  • Developed a new framework for impact measurement.
  • Created a collaboration of 12 universities, Impact 12, which work together to pool resources and raise social investment together to build social venture infrastructure outside of London.

As a recognized leader in the field Mark Mann also develops and provides training to technology transfer professionals in the latest techniques in the field.

Dr Christoph Köller

Dr Christoph Köller founded Görgen & Köller GmbH (G&K), a science consultancy company based in Germany. He supports research institutions which intend to turn their research into innovation in order to solve societal problems and create impact. He has developed and applied innovation, evaluation and management methodologies as well as innovation processes which find widespread use by his clients. Together with the Museum of Natural Science Berlin he is developing the Impact Management-concept, and with Karlsruhe Institute of Technology he works on the Transformative Lab-approach. He developed the concept of the Humanities Matter Lab where societal needs and science are brought together.

Josef Pinter

Josef Pinter is a consultant for research impact at G&K since 2016. He conducted various projects in impact management and knowledge transfer with major research facilities and universities. His work focuses on the development of concepts for building structures and processes as well as on the conception of strategies and methods, especially in the area of knowledge transfer management from the humanities and social sciences. He has special knowledge in impact management and evaluation and, among others, co-developed an impact evaluation methodology for the Museum für Naturkunde in Berlin.

Felix Schneider

Felix Schneider is a consultant for strategic development and implementation planning at G&K since 2015. The key focus of his work includes knowledge transfer from social sciences and the humanities, as well as valorization strategies for research and scientific institutions. He analyzes the peculiarities and success factors of SSHA transfer and develops methodologies to support it. Among others, he works on the Transformative Lab-approach with Karlsruhe Institute of Technology.

Chris Fellingham

Chris is the co-founder and Director of the ARC Accelerator, the world’s first accelerator for social science and Humanities researchers. Chris is also the Social Science and Humanities Lead at Oxford University Innovation and prior to this worked as Strategy Manager at edtech startup FutureLearn.


Terms & Registration

Organisation: The training course is organized by Görgen & Köller GmbH together with Mark Mann OÜ.

Dates and location:

  • Day 1: June 23rd 2022, Prague, Czech Republic, Kampus Hybernská
  • Day 2: October 5th 2022, Prague, Czech Republic, Kampus Hybernská
  • Day 3: October 6th 2022, Prague, Czech Republic, Kampus Hybernská
  • Day 4 will be scheduled within the group according to the availability of the visited University

Further courses may be planned depending on demand. Please contact us if interested.

Costs: Costs include participation and seminar documentation. The price for the course is 1.900,00 EUR for each participant. Our quoted prices are net prices (plus VAT). According to the reverse charge system, tax liability transfers to the recipient of the services.

Deliverables: Payment for “The Case” includes training on and presentation slides of Day 1, 2, and 3 as described above and the visit of an university as described for Day 4. The payment does not cover travel, meals or other expenses of attendees.

Registration: Every attendee is required to register. For registration please send an e-mail to containing the following details:

Personal details

  • First name
  • Last name

Organisation details

  • Organisation
  • Department
  • Position

Contact details

  • Email address
  • Address
  • Postal code
  • City
  • Country
  • Phone number
  • Mobile number

Registration deadline: Please register until 06.05.2022.

Payment: Payment of the participation fee should happen before the course starts. You will receive an invoice together with the confirmation. Payments have to be made in Euro at your discretion and free of all bank and other charges. Personal or company checks are not accepted.

Cancellation: If you are unable to attend the course it is permitted to allow someone else to participate in your stead, if the name of the replacement is communicated before the start of the seminar to the organizers. Cancellation without cost is possible until one month before Day 1 of the course (May 23rd, 2022). After this day cancellation is not possible.

Covid regulations: The event is subject to changes due to coronavirus measures imposed at the time of the celebration, so the participants must adhere to the COVID regulations set if participating in-person, as well as any measures required by the event organisers.

Photography rights: Photographs, screenshots and/or videos may be taken during the seminar. By attending this event, you acknowledge and agree that your likeness maybe included in photos and videos of the event and used by Görgen & Köller GmbH and Mark Mann OÜ in connection with communications about the course or other communications and promotion. If you do not agree to this usage, please send us a written notification at least 3 days before the event.

Contact: Felix Schneider, Görgen & Köller GmbH,